Start with decisions, not dashboards
Name recurring decisions first: what to buy, where conversion drops or why costs grow. Then choose the metrics that answer them.
A few metrics beat a hundred
Each role needs a small trusted set of measures with a clear definition and source.
- Revenue and sales trend
- Request volume and status
- Stage conversion
- Average order value
- Plan deviations
Data should lead to action
A metric matters when it has an owner and a planned response, such as checking a channel after conversion drops.